Everything Bagel Seasoning—often referred to as everything bagel, everything seasoning, or everything seasoning for bagels—has become a staple flavor across the food industry. Originally designed to top bagels, this bold blend has grown far beyond its roots and is now highly popular with commercial bakeries, seasoning companies, and bagel and breakfast restaurants nationwide. Its savory, crunchy mixture typically includes sesame seeds, poppy seeds, dried onion, dried garlic, and salt, creating a flavor that is complex yet instantly familiar.
The origins of the everything bagel are debated, but the story most commonly shared traces back to New York City. According to David Gussin, the creator of the everything bagel, the idea was born in the 1980s while he was a teenager working in a bagel shop in Queens. At the end of a long day, leftover toppings were swept together, and instead of being thrown away, they were used to coat bagels. The result was an unexpected hit. However, marketing expert Seth Godin has stated that everything bagels existed even earlier, claiming he made them himself in 1977. While the details may differ, what remains clear is that the everything bagel emerged from New York’s vibrant bagel culture and quickly captured the public’s attention.
Regardless of who deserves credit, the everything bagel has undeniably earned its place as a beloved classic. Bagel shops across the country now offer the flavor as a standard option, and it has become a favorite among consumers who enjoy bold, savory tastes. The seasoning’s appeal lies in its balance—it brings together multiple flavors without overwhelming the palate, making it versatile and addictive.
In recent years, everything bagel flavor has expanded well beyond bagels themselves. The seasoning has inspired a wide range of creative products, including potato chips, crackers, fish coatings, donuts, and even everything bagel–flavored ice cream. Chefs and food developers alike continue to find new ways to incorporate the seasoning into unexpected dishes, proving its widespread appeal.
The everything bagel is deeply connected to New York City’s food identity and the spirit of the city itself. Much like New York, the flavor brings together a little bit of everything into one memorable experience. That combination—simple yet bold, diverse yet cohesive—is what has allowed everything bagel seasoning to transcend its humble beginnings and become a nationwide favorite.